💸 WTF is NIL: PayPal Just Became the Official Wallet for College Athletes 🚀
Matt Newburg Matt Newburg

💸 WTF is NIL: PayPal Just Became the Official Wallet for College Athletes 🚀

PayPal and Venmo are about to become the go-to wallets for college athletes, handling direct payments tied to NIL revenue-sharing. But while getting paid instantly sounds great, it raises big questions around privacy, taxes, and who’s really in control. This week’s WTF is NIL breaks down what this move means for athletes—and why a payment app isn’t a game plan.

Read More
🤔 WTF is NIL: The Coach Isn’t Your Agent
Matt Newburg Matt Newburg

🤔 WTF is NIL: The Coach Isn’t Your Agent

Your coach might know the playbook—but when it comes to NIL, they’re not your agent, lawyer, or financial advisor. If you’re letting them “review” contracts or suggest which deals to sign, you’re asking for trouble. In this week’s WTF is NIL, we’re breaking down why your coach can’t (and shouldn’t) handle your NIL deals—and what to do instead if you actually want to protect your name, image, and bank account.

Read More
💰 3 Things Every Athlete Should Actually Worry About with NIL
Matt Newburg Matt Newburg

💰 3 Things Every Athlete Should Actually Worry About with NIL

🧠 NIL Excerpt: "The $250 Post That Could Cost You Thousands"

You got paid to post a smoothie. Congrats.
But did you read the contract?
Did you set aside taxes?
Did you just give a brand lifetime rights to your face?

NIL is more than free merch and hype — it’s your business now.
And bad deals don’t just hurt your wallet. They hurt your eligibility, your reputation, and your future.

Before you sign, post, or promote anything... ask yourself:

👉 “Do I actually know what I’m agreeing to?”
👉 “Will I still be okay with this five years from now?”
👉 “Is this worth it — legally, financially, and personally?”

Because NIL doesn’t care how many followers you have.
It cares whether you’re paying attention.

Read More
🤡 WTF is NIL: The “Deal” That Isn’t
Matt Newburg Matt Newburg

🤡 WTF is NIL: The “Deal” That Isn’t

Think you landed a brand deal because someone gave you a 10% discount code and called you an “ambassador”? Think again. If you’re posting content, tagging companies, and hyping products—for free—you’re not an influencer. You’re unpaid labor. In this week’s WTF is NIL, we break down how fake deals disguise themselves as opportunities, why “exposure” won’t pay your tuition, and what a real NIL agreement should actually include.

Read More
💥 College Sports Just Got Real: The House v. NCAA Settlement Shakes the Game
Matt Newburg Matt Newburg

💥 College Sports Just Got Real: The House v. NCAA Settlement Shakes the Game

College athletics just stepped into a new era — and there’s no going back.

The House v. NCAA settlement isn’t just a payout — it’s a full-blown restructuring of how college sports work. Athletes from 2016 to 2024 are finally getting compensated for their NIL rights, and starting July 1, schools can legally cut paychecks to players.

This is no longer about free gear and influencer deals. We’re talking revenue-sharing contracts, NIL clearinghouses, and a brand-new enforcement agency built to police the chaos.

Parents, athletes, coaches — pay attention. The amateur model is dead, and if you’re not reading every word of these deals, someone else is profiting off your kid's future.

Read More
Matt Newburg Matt Newburg

💰 Weekly Truths and Facts (WTF) Is NIL? (And Why You Should Actually Care)

NIL = Name. Image. Likeness. Translation? Your face, your name, your vibe… can now pay your bills.

But before you sign a “free hoodie” deal that secretly gives away your image rights until the end of time, maybe ask:
WTF am I actually signing?

This isn’t just for D1 quarterbacks and sneaker deals — it’s for you. The high school athlete with a local sponsor. The college player with a TikTok following. The parent trying to figure out what the heck “group licensing” even means.

This is money, fame, and fine print.
And yes, it’s legally messy if you don’t read the contract.

Read More
Matt Newburg Matt Newburg

What Should Be in an NIL Contract? Key Clauses Every Athlete Needs to Understand

Before you sign an NIL deal, remember: you're not just an athlete—you're a brand.

And that contract? It’s not just about the money. It’s about what rights you’re giving away, who controls your image, and whether you’ll still like this agreement in six months (or six years).

✅ Know what’s in your contract.
🚫 Watch out for words like “perpetual.”
💡 Talk to someone who reads fine print for a living—preferably not your roommate.

Read More
Matt Newburg Matt Newburg

NIL GO - More clarity on validity of payments to athletes.

The House v. NCAA settlement aims to create a new process for approving NIL (name, image, and likeness) deals to prevent “pay-for-play” arrangements. Recently, details about this process, managed by a clearinghouse called “NIL Go,” were shared in a memo. The clearinghouse will not block deals but will flag them for schools to review. Schools will decide whether a payer is a booster or part of a collective. Deloitte, the firm creating the software for the clearinghouse, may charge schools fees ranging from $5,000 to $500,000.

Read More