🤡 WTF is NIL: The “Deal” That Isn’t

Think you landed a brand deal because someone gave you a 10% discount code and called you an “ambassador”? Think again. If you’re posting content, tagging companies, and hyping products—for free—you’re not an influencer. You’re unpaid labor. In this week’s WTF is NIL, we break down how fake deals disguise themselves as opportunities, why “exposure” won’t pay your tuition, and what a real NIL agreement should actually include.