🤔 WTF is NIL: The Coach Isn’t Your Agent
Your coach might know the playbook—but when it comes to NIL, they’re not your agent, lawyer, or financial advisor. If you’re letting them “review” contracts or suggest which deals to sign, you’re asking for trouble. In this week’s WTF is NIL, we’re breaking down why your coach can’t (and shouldn’t) handle your NIL deals—and what to do instead if you actually want to protect your name, image, and bank account.
💰 3 Things Every Athlete Should Actually Worry About with NIL
🧠 NIL Excerpt: "The $250 Post That Could Cost You Thousands"
You got paid to post a smoothie. Congrats.
But did you read the contract?
Did you set aside taxes?
Did you just give a brand lifetime rights to your face?
NIL is more than free merch and hype — it’s your business now.
And bad deals don’t just hurt your wallet. They hurt your eligibility, your reputation, and your future.
Before you sign, post, or promote anything... ask yourself:
👉 “Do I actually know what I’m agreeing to?”
👉 “Will I still be okay with this five years from now?”
👉 “Is this worth it — legally, financially, and personally?”
Because NIL doesn’t care how many followers you have.
It cares whether you’re paying attention.
🤡 WTF is NIL: The “Deal” That Isn’t
Think you landed a brand deal because someone gave you a 10% discount code and called you an “ambassador”? Think again. If you’re posting content, tagging companies, and hyping products—for free—you’re not an influencer. You’re unpaid labor. In this week’s WTF is NIL, we break down how fake deals disguise themselves as opportunities, why “exposure” won’t pay your tuition, and what a real NIL agreement should actually include.
What Should Be in an NIL Contract? Key Clauses Every Athlete Needs to Understand
Before you sign an NIL deal, remember: you're not just an athlete—you're a brand.
And that contract? It’s not just about the money. It’s about what rights you’re giving away, who controls your image, and whether you’ll still like this agreement in six months (or six years).
✅ Know what’s in your contract.
🚫 Watch out for words like “perpetual.”
💡 Talk to someone who reads fine print for a living—preferably not your roommate.